Email marketing is cool again, trust me. Email marketing revenue is estimated to reach almost 11 billion by the end of 2023.

Here’s how you can start maximizing your email marketing to help you grow and scale your online business.

ONE: FREE RESOURCE FUNNEL
Create free resources that align to your business mission and provide opportunities for your audience to opt in via email sign up. I personally love Flodesk because they make it really easy to integrate and embed into your website, you’re able to utilize your own branding and have amazing templates for you to work with Flodesk

TWO: CALL TO ACTION
Share a call to action within your posts on Instagram, Tik Tok, Youtube etc,. and have your audience opt in with fine tuned messaging on exactly

1. What to expect when joining your email list
2. How often you send out emails
3. What types of topics to expect
4. The types of sales, deals, promo that you’ll be sharing

THREE: EMAIL OPT IN FOR PRICING LIST

This is going to look different for every business and industry but a great way to check in with potential clients and expand your email list is by having them opt into your form before receiving the PDF of your pricing list within your service based online business.

Growing Your Email List: Realistic Methods That Can Help

One of the biggest misconceptions when it comes to starting and growing your email list is that you need to have a super advanced funnel. The reality is, growing an email list doesn't have to be a complex process. Here are a few methods that can help you grow your email list with ease:

01/ Embedded Email Opt-In on Website:
This method is about making it as easy as possible for people to join your list. By embedding an email opt-in on your website, you're giving visitors the opportunity to sign up and receive your emails right away.

02/ Freebie/Masterclass Opt-In:
Everyone loves free stuff. Offering a freebie or a masterclass as an opt-in incentive is a great way to attract new subscribers. The key is to make sure that what you're offering is valuable and relevant to your audience.

03/ Direct Link to Opt-In via IG Stories:
Instagram Stories are a powerful tool for driving traffic to your opt-in page. By including a direct link to your opt-in in your IG Stories, you're making it even easier for your followers to join your email list.

Retaining Your Email List: Keeping Your Subscribers Engaged

You want people to join your email list, but you also want them to stay. Better yet, you want them to love your emails so much they write you back. Here are some strategies to improve your email retention:

01/ Leverage Personality + Brand Voice:
Make your emails fun and conversational. Showcase your brand's personality to create a connection with your subscribers.

02/ Incorporate Structure:
Don't ramble on about nothing. Instead, be intentional with your content. Make sure that every email you send serves a purpose and provides value to your subscribers.

03/ Exclusivity:
Offer exclusive content or topics in your emails. But please, don't just copy and paste your Instagram captions. Your email subscribers deserve unique, exclusive content that they can't get anywhere else.

Converting Your Email List: Leveraging Your List to Make Sales

I can't tell you how many times I've been able to sell offers and convert high ticket coaching clients BTS by just leveraging my email list. Here are some tips to get you started:

01/ Always Include a CTA:
Always include a call-to-action (CTA) with important links to your free resources and to your services. This prompts your subscribers to take action and engage with your content.

02/ Leverage Exclusivity:
Offer exclusive bonuses, offers, and upcoming events to your subscribers. This not only creates a sense of exclusivity, but also fosters micro commitments and loyalty from your subscribers.