If you’ve worked with me or are familiar with my work, you’ve probably heard me say, “Let’s drip that” or “We’re gonna drip it.” If these phrases leave you scratching your head, then you’re in the right place. Today, we’re diving into the concept of content dripping and how it can help your business become more effective and efficient.

Understanding Content Dripping
Content dripping is all about diving deeper into your material and allowing your audience to binge on your content, making micro commitments with you. This strategy can be particularly beneficial if you find yourself constantly in a cycle of creating new content. With content dripping, you strategically time and place your content across various platforms.

Here are a few examples:

1. Post-IG Stories-Close Friends or Broadcasts
2. Email Newsletter-Blog-Podcast EP
3. Tiktok-Instagram-Website
4. Launching Offers with Dripping

The concept of content dripping can also be applied when launching offers. If you’re second guessing how much is too much in your free, low, medium and high ticket offers then you gotta start dripping your offer(s).

Here’s a potential sequence:

• A FREE masterclass on how to create content that not only is sustainable but also highly converting (the key pillars)
• A paid pre-recorded workshop/mini course/live challenge outlining the key pillars, but not only that but a visual representation on what that process would look like// what and how to implement
• Close proximity working in a group, 1:1 setting supporting clients with custom support

The Bigger Picture of Content Dripping
Of course, there are a million different ways, pieces of content and offers you can drip – which is what I work on with my clients to create, build and scale. Content dripping allows you to see the bigger picture, implement the plan of action, and have a grasp of it all at the same time. It’s about working smarter, not harder, and making your content work for you.

Conclusion
So, if you’re seeking a more effective and efficient way to run your business, consider content dripping. This method allows you to strategically release your content and offers in a way that encourages your audience to make micro commitments with you. This not only saves you time but also helps you build deeper connections with your audience, leading to increased conversions and business growth.